The Challenge

President Trump’s Secretary of the Interior, Ryan Zinke, had removed protections for 85% of Bears Ears and 50% of the Grand Staircase-Escalante in Utah. But that was just the beginning. The administration was on a path to reduce public lands significantly by removing protections for an additional 25 national monuments.

Our Solution

Entertain Impact developed a campaign strategy centered on the notion of the conservative conservationist. We elevated our message and appealed to President Trump’s decision-making style by invoking the voices of Trump supporters like actor Gary Busey and Olympic Gold Medalist Jamie Anderson, both of whom have personal relationships with the President through their appearances on the “Apprentice."



of total acreage initially under threat remain intact


national monument received protection as a result of our campaign


members of Congress voted to preserve our public lands—the most bipartisan support the Antiquities Act has enjoyed
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