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The Challenge

Catapult was seeking to maximize its partnership with Gucci on an international campaign called Chime for Change, designed to raise funds and awareness for girl’s and women’s empowerment.

Our Solution

We advised Catapult on many aspects of its involvement with the Sound of Change Live concert in the UK, including business, music, accounting, broadcast and text to give. We also advised the organization on a cause marketing campaign, whereby P&G donated $1M to Catapult through the sale of five designated iconic Gucci fragrances.

Impact

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people took the challenge in total

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celebrities and influential public figures with a connection to diabetes participated

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Major outlets covered the campaign, including “The Today Show,” Billboard, and Entertainment Weekly
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