With State Farm and the Translation LLC team, Entertain Impact worked with Usher, his team, the local Chattanooga Department of Education, arts organization leaders, school leaders, and community members to arrange music and arts opportunities for the Hamilton County youth.
State Farm Neighborhood Sessions celebrates artists who give back to their hometowns. Each Neighborhood Session is designed to be as distinctive as the community it represents, leveraging local State Farm agents to identify and support vital local causes.
The Shorty Awards gave us this distinction due to the Neighborhood Sessions concert, where we were able to raise funds for music and arts education in Hamilton County, TN. Approximately 2000 people attended the concert, meaning 2000+ school supplies were donated to Hamilton County public schools as the price of admission for the concert.
The campaign was featured as a special on television network TNT, where it showed highlights of the campaign’s efforts to revive music and arts education in Chattanooga and surrounding communities.
The special highlighted Usher’s The Nancy Lackey Community Education Fund, which gives grants to local schools and nonprofits in Tennessee for music education and is named after Usher’s late grandmother. In addition, the special features a performance by Usher held at his childhood middle school, Dalewood Middle School in Chattanooga, TN. Members of the community were surprised with access to the concert after donating art supplies to support the initiative.
This content also ran in isolated commercial pods through Turner Native Plus in primetime programming across TNT, as well as Turner’s Adult Swim, TBS, truTV, and Turner Sports. Additional content was posted on social media to a targeted audience from the TNT social handles.
See more about our work helping local communities here.
Originally posted April 30, 2017