Social Impact Resources Blog

Guide to Influencer Types in 2023: Choosing the Right Influencer for Your Cause Influence Campaign

Influencer marketing can be a key strategy for purpose-driven organizations seeking to amplify their social impact campaigns and drive change. However, not all influencers are created equal. Some have millions of followers and a wide reach, while others have the potential to grab the attention of niche groups. It’s important to know the difference between…

Tips for Writing an Influencer Outreach Letter for Your Campaign + Free Templates

When it comes to nonprofit campaigns, influencers can be powerful allies. However, writing an influencer outreach letter asking for support can be a daunting task. In my 30+ year career in entertainment and philanthropy, I’ve learned how to write influencer ask letters that set apart my client’s social impact campaigns and inspire public figures to…

Graphic Design for Nonprofits: Advice from Professional Designers on Creating Compelling Visuals

Filling the role of graphic designer is just one of the many things nonprofit marketers have to do as part of their responsibilities. But limited resources, time, and experience make it challenging to create visually compelling content that reaches your audience. We asked four designers with experience working on social impact campaigns to share graphic…

D.R.E.A.M.: 5 Steps to Creating Influencer-led Social Impact Campaigns

Influencer marketing has transformed marketing in the last 15 years with one unfortunate exception: the philanthropic world. For many nonprofits, influencer marketing sounds exciting but feels uncertain. Either they don’t know where to start, feel ill-equipped to manage talent relationships, or lack the confidence to adopt a new strategy—all valid. But having worked on more…

In His New Book, Cultural Change Agent Paul M. Katz Shows How Any Organization or Non-Profit Can Engage Influencers to Create Programs that Raise Awareness, Inspire Action, and Do Good

PRESS RELEASE: February 27, 2023  The power of celebrities and Influencers to create cultural conversations, change opinions, and ignite action has transformed the marketing world in the past fifteen years. Yet many businesses and philanthropic organizations have been baffled about how to engage and work with Influencers to support their causes. All that is about…

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From ideal target audiences to maintaining influencer relationships, were covering some frequently asked questions about #influencermarketing campaigns and ambassador programs. ⁠
Read our blog for answers to the top 3 questions about #causeinfluence campaigns. Link in bio.
We believe in the effectiveness of cause influence, which taps into the power of public figures to amplify important social causes and incite action on todays most pressing issues. ⁠
Click the link in our bio to learn more.
Were proud to have educated 1M+ Georgians on their voter eligibility through our #NoVotesBarred campaign with @NewGeorgiaProject. Now, were working with @PublicWise to continue the campaign and reach even more people in the state who are under the false impression that they cant legally vote due to a past conviction. ⁠
Read our #NoVotesBarred case study to see what we have achieved so far. Link in bio.
This quote from Senator Cory Booker reminds us that #Juneteenth is not just a day for celebration but also a day for reflection and action. Today, we encourage you to remember the past and use its lessons to build a future where freedom and equality are truly accessible to all.
Wow! So many positive reviews for Entertain Impact Founder Paul M. Katzs book, Good Influence: How to Engage Influencers for Purpose and Profit! Were especially grateful for this testimonial from actor and @sixdegreesofkb Founder @KevinBacon. Read the book and let us know if you agree with Kevin! ⁠
Click the link in our bio to get a copy.
On average, there is one doctor to every 5,000 people across Sub-Saharan Africa. This stat is one of the reasons medical NGO @ALIMA_org has spent years fortifying local healthcare capacity in the region, applying resources to provide care to the areas most vulnerable populations. Were grateful to amplify their work and show just how critical these life-saving services are.	⁠
Learn more about ALIMAs efforts using the link in our bio.
An effective social media toolkit will clearly explain your campaign issue and equip influencers with the tools to take quick action. Our Founder, Paul M. Katz, created a free toolkit template that allows just that.⁠
Download the template using the link in our bio, then watch our video for tips on customizing it for your campaign.
Happy #PrideMonth! It’s so important to our team that we build a world where LGBTQ+ people are free to be themselves year-round. Were grateful for organizations like @rightobe, @transequalitynow, and @PFLAG working to make that possible.	⁠
Reshare to help amplify these orgs.
Nonprofit marketers know that campaign measurement isn’t just a lot to track, but even more to report and explain to leadership and the Board. Our free Marketing Metrics Planner makes it easy to monitor how all the KPIs you’re tracking link back to the macro goals you set out to achieve. #MarketingTips⁠
Download the tool and try it for yourself using the link in our bio.
Can you guess the celebrity using her platform for good? We love this artist because she spreads messages of self-love and positivity through her music.

Watch our latest round of #CauseInfluence Trivia to see if you know the answer!
Need to reach out to influencers and celebrities on behalf of your social impact campaign? Our latest blog offers nonprofit marketers advice on making an ask for influencer support, and includes a downloadable #InfluencerOutreach Kit with customizable ask letter templates.

Read now. Link in bio.
We invited 4 graphic designers to share tips for nonprofit marketers who want to create eye-catching content to elevate their messaging. @botelhocandice, @saharcosta, Erica Martinez, and Terence Harp II gave their best advice for making compelling visuals with and without an in-house design resource.	⁠
Swipe to meet the designers, then read the blog to get their advice. Link in bio.

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