Social Impact Resources Blog
D.R.E.A.M.: 5 Steps to Creating Influencer-led Social Impact Campaigns
Influencer marketing has transformed marketing in the last 15 years with one unfortunate exception: the philanthropic world. For many nonprofits, influencer marketing sounds exciting but feels uncertain. Either they don’t know where to start, feel ill-equipped to manage talent relationships, or lack the confidence to adopt a new strategy—all valid. But having worked on more…
In His New Book, Cultural Change Agent Paul M. Katz Shows How Any Organization or Non-Profit Can Engage Influencers to Create Programs that Raise Awareness, Inspire Action, and Do Good
PRESS RELEASE: February 27, 2023 The power of celebrities and Influencers to create cultural conversations, change opinions, and ignite action has transformed the marketing world in the past fifteen years. Yet many businesses and philanthropic organizations have been baffled about how to engage and work with Influencers to support their causes. All that is about…
How I Hope Good Influence: How to Engage Influencers for Purpose and Profit will Empower Nonprofit Marketers
During my career in music and film, I have seen first-hand the power of pop culture and influencer marketing campaigns to have a social impact. My awareness of this began when I attended Live Aid and witnessed the profound impact of bringing artists together to end the Ethiopian famine. I now call what I experienced…
Gifts that do Good: Your 2022 Socially Conscious Holiday Gift Guide
The holidays aren’t about shopping, but that sure does play a part. Knowing it’s hard to prioritize shopping for socially responsible brands, especially during the holidays, we’re releasing our second annual Socially Conscious Holiday Gift Guide of ethical brands and sustainable gift ideas that you can feel good about purchasing. For more ideas, check out…
How to Build a Non-Profit Social Media Calendar (with Workflow Tips and Content Ideas)
Creating a non-profit social media content calendar doesn’t have to be one of those tasks cause marketing professionals keep saying they’ll “get to… eventually.” Unfortunately, that often becomes the case for many social impact marketing teams. When non-profit marketers juggle multiple urgent tasks, planning the social media content calendar becomes an afterthought. As a result,…
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