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When most non-profits ask about incorporating artists into their awareness and fundraising campaigns, they think about celebrities or influencer personalities. In their minds, what these public figures offer non-profits is their platform and reach. While we wholeheartedly agree with that value proposition, we want to ensure that non-profits don’t overlook the value that artists produce…

Even if you aren’t following the latest in American politics, a glance at the latest headlines or scroll through social media reveals that things aren’t exactly going well (gestures vaguely at everything). Voting rights, reproductive healthcare, racial equality, privacy, and the ability for children to be safe at school are just a few of the…

One of the biggest challenges you may face when implementing your non-profit’s cause influence strategy is knowing how to effectively ask public figures to support your social good campaign and then leverage that support for future collaborations. Relying on the fact that celebrities are generally philanthropic and willing to engage in cause influence, some non-profit…

With the future so uncertain, data can be a crystal ball for marketers in today’s world. Effectively creating measurable objectives and accurately tracking your progress towards those objectives is your best guarantee of success. But if you’re wondering how to measure non-profit campaigns and cause-oriented marketing initiatives outside of donations, you’re not alone. Here are…

Throughout my career in the cause influence space, I’ve often sought out projects that address how the arts can play a role in healing and social change. From war and injustice to sickness and death, societies have been through and are still going through a lot. How do we reconcile our experiences and heal our…