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Social Impact Resources Blog

Women’s History Month 2022: Amplifying Female Leaders in Philanthropy

We love Women’s History Month because it creates space for us to spotlight talented leaders with whom we have the honor to work. This year, we’re featuring four women across different sectors of the social impact space. In youth development, political advocacy, social enterprise, and historic preservation, each brings her perspective and background to the…

Ambassador Programs vs. Influencer Marketing: What You Need to Know

This month, we’re continuing our series on cause influence, diving into everything you need to know about influencer marketing, celebrity surrogates, and ambassador programs with the intention of providing non-profit and purpose-driven communications leaders a crash-course version of the insights and advice we offer our clients every day. In this installment, we dive into ambassador…

Protect Voting Rights On World Day Of Social Justice

To honor World Day of Social Justice on February 20, we’re identifying specific ways we can address social justice issues in our own communities. First, let’s take a second to reflect on what World Day of Social Justice means. To achieve social justice would mean to live in a society where all people feel safe,…

Valentine’s Day Gift Guide for the Socially Responsible Lover

Valentine’s Day is all about expressing love, for our partner, friends, and family. But why stop there? Valentine’s Day can also be a day when we show love for our community and planet. If you show affection through gift-giving, consider buying your Valentine something from a socially responsible brand that’s working to make a difference….

3 Ways Non-Profit’s can Reshare and Repurpose Content Using Instagram Guides

If your brand is on Instagram, chances are you’re spending a lot of time creating content. Despite your best efforts at making each post engaging, the reality is that most of it will only be seen shortly after it’s first posted. After a few hours, your amazing creations will be forgotten, pushed too many scrolls…

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Are you ready to vote in the #midtermelections this November? Vote in the poll and share what you’ve done to prepare in the comments!
It takes about 20 seconds to check your voter registration status and make sure you’re still good to go vote! Do that now, then check out this Civic Engagement Guide from our Advocacy Alliance team. It lists 10 ways for people to get involved and shape our democracy. From concerts to polls to the comfort of your own home—everyone has a role to play.⁠
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Read the guide using the link in our bio.
Big brands often use artist collabs for buzz and revenue. We think non-profits should embrace this tactic as a key element of their #causeinfluence strategy. Our latest blog outlines ideas and examples that bring this idea to life, from designing custom merchandise and co-creating a campaign to in-person, event-based activations. ⁠
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Get inspo from non-profits who understood the assignment. Link in bio.
How great would it be if all of the best metrics for your non-profit were pre-written and handed right to you? Unfortunately there isnt an AI tool for that yet, but our Marketing Metrics Planner can alleviate some of the burdens of writing your goals. Download now for an easy-to-follow template with examples of typical non-profit goals and the metrics to measure them.⁠
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Get it using the link in our bio.
Dont think TikTok makes sense for your non-profit? We disagree. And weve got examples! Here are 3 orgs effectively using TikTok to educate, entertain, and gain support from their growing audiences. #SocialMediaTips⁠
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Watch the video of highlights, then read our blog using the link in our bio for TikTok inspiration and tips. ⁠
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Orgs featured: @innocenceproject, @ndssorg, @catskill_animal_sanctuary
Georgians who have served a felony sentence can figure out their voter eligibility in less than 2-min thanks to the #NoVotesBarred campaign quiz Entertain Impact’s Advocacy Alliance team created for @NewGeorgiaProject. We hope this easy-to-use tool helps disenfranchised Georgians take the necessary first step to restore their vote.⁠
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Learn more using the link in our bio.
What’s the difference between a goal and an objective? How do you connect measuring tactics to evaluating your overall marketing program? Use our Marketing Measurement Planner to develop your communications tactics and establish KPI consensus among your leadership.

Get it using the link in our bio!

Also, thanks to Katie Paine @painepublishing for all the measurement guidance, you truly are the queen!
Shonda Rhimes, Ibram X. Kendi, and Ebonee Davis are just a few of the public figures who supported our campaign for @savingplaces to preserve Black historic spaces as part of the African American Cultural Heritage Action Funds mission to #TellTheFullStory. Less than 6% of historic sites are dedicated to Black history. The African American Cultural Heritage Action Funds latest grant, awarding $3M to 33 Black historic sites helps to rectify this gross imbalance. Were proud to be a part of that. #CauseInfluence⁠
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Learn more about the grantees and their unique histories using the link in our bio.
Last month, we launched New Georgia Projects #NoVotesBarred campaign to help Georgians with a criminal record understand their voting eligibility. Here is a behind-the-scenes look at the inspiration, moodboards, and mockups that led graphic artists @tgharpii and @bothelhocandice to their final campaign art. Were so happy with how it all came together!⁠
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Let us know what you think!
#CauseInfluence benefits influencers and celebrities as much as it does the non-profits they support. In his latest blog, our founder and CEO Paul Katz shares how public figures can integrate social good into their careers in ways that are both gratifying and impactful.⁠
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Read the blog for Pauls advice. Link in bio.
Working in philanthropy and social good can be as frustrating as it is fulfilling. We use humor to keep our spirits up. In honor of #CharityDay, were sharing our favorite memes and posts that keep it real, relatable, and funny. ⁠
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Scroll through and follow for more relatable cause marketing content!
GOOD NEWS! We just finished planning our next few months of emails. Look out for these #causemarketing resources:⁠
-- Ways to launch a nonprofit x artist collab⁠
-- TikTok advice for nonprofits⁠
-- Why celebs pass on participating in nonprofit campaigns⁠
-- Planning nonprofit marketing metrics⁠
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Dont miss out! Subscribe today using the link in our bio.

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