Social Impact Resources Blog

How I Hope Good Influence: How to Engage Influencers for Purpose and Profit will Empower Nonprofit Marketers

During my career in music and film, I have seen first-hand the power of pop culture and influencer marketing campaigns to have a social impact. My awareness of this began when I attended Live Aid and witnessed the profound impact of bringing artists together to end the Ethiopian famine. I now call what I experienced…

Gifts that do Good: Your 2022 Socially Conscious Holiday Gift Guide

The holidays aren’t about shopping, but that sure does play a part. Knowing it’s hard to prioritize shopping for socially responsible brands, especially during the holidays, we’re releasing our second annual Socially Conscious Holiday Gift Guide of ethical brands and sustainable gift ideas that you can feel good about purchasing. For more ideas, check out…

How to Build a Non-Profit Social Media Calendar (with Workflow Tips and Content Ideas)

Creating a non-profit social media content calendar doesn’t have to be one of those tasks cause marketing professionals keep saying they’ll “get to… eventually.” Unfortunately, that often becomes the case for many social impact marketing teams.  When non-profit marketers juggle multiple urgent tasks, planning the social media content calendar becomes an afterthought. As a result,…

TikTok Tips: 3 Things Non-Profit Marketers Should Know

It’s not breaking news that TikTok has successfully implanted itself into the cultural conversation. In the past few years, we’ve seen it transform from a niche app for younger generations to a massively popular platform that has become a major competitor for social media giants like Facebook and Instagram. When a new platform has such…

Using Your Platform For Good: How Influencers and Celebrities can Establish Meaningful Non-Profit Partnerships

The “influencer effect” is a significant component of my upcoming book, “Good Influence: How to Engage Influencers for Purpose and Profit,” set for release in 2023. It is the power that public figures have to influence specific audiences. At Entertain Impact, we help non-profits tap into this phenomenon to amplify and meet the goals of…

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