Social Impact Resources Blog
For non-profit marketers, there’s nothing more powerful than having donors spread your message to their communities. When donors are passionate about a cause, they tell their friends and family about it. With today’s emphasis on visual storytelling, providing donors visual content they want to share is key to turning supporters into evangelists.
Instagram has become the dominant marketing platform used by organizations to connect directly with audiences. When Instagram started, it was a visual-first platform that democratized photography. The captions (or any copy-based communications, for that matter) weren’t important. It was about telling your story through DIY images. Now, the platform has evolved with new trends (foodies, flatlays, travel) and features (Stories, Live, Reels, Stickers) that can be used to reach and engage new donor audiences.
For many marketing teams, developing their 2021 plans can easily turn into a copy, paste, and update minimally task. Entertain Impact Founder and CEO Paul Katz outlines cause influence, a strategy that requires people to rethink the status quo. To keep up with the changing world and marketing landscape, explore how cause influence can help advance social impact work.
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