Social Impact Resources Blog

Ambassador Programs vs. Influencer Marketing: What You Need to Know

This month, we’re continuing our series on cause influence, diving into everything you need to know about influencer marketing, celebrity surrogates, and ambassador programs with the intention of providing non-profit and purpose-driven communications leaders a crash-course version of the insights and advice we offer our clients every day. In this installment, we dive into ambassador…

Protect Voting Rights On World Day Of Social Justice

To honor World Day of Social Justice on February 20, we’re identifying specific ways we can address social justice issues in our own communities. First, let’s take a second to reflect on what World Day of Social Justice means. To achieve social justice would mean to live in a society where all people feel safe,…

Valentine’s Day Gift Guide for the Socially Responsible Lover

Valentine’s Day is all about expressing love, for our partner, friends, and family. But why stop there? Valentine’s Day can also be a day when we show love for our community and planet. If you show affection through gift-giving, consider buying your Valentine something from a socially responsible brand that’s working to make a difference….

3 Ways Non-Profit’s can Reshare and Repurpose Content Using Instagram Guides

If your brand is on Instagram, chances are you’re spending a lot of time creating content. Despite your best efforts at making each post engaging, the reality is that most of it will only be seen shortly after it’s first posted. After a few hours, your amazing creations will be forgotten, pushed too many scrolls…

2021 Socially Conscious Gift Guide

Gifts that do good: Your 2021 Socially Conscious Holiday Gift Guide

Holiday shopping can be tough. We all want to buy unique holiday gifts that demonstrate thought and care. However, if you prioritize supporting brands with socially conscious and eco-friendly policies, you know you can’t always get that from big-box retailers. Endlessly searching through products and brands can make a fun holiday tradition like shopping for…

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From ideal target audiences to maintaining influencer relationships, were covering some frequently asked questions about #influencermarketing campaigns and ambassador programs. ⁠
Read our blog for answers to the top 3 questions about #causeinfluence campaigns. Link in bio.
We believe in the effectiveness of cause influence, which taps into the power of public figures to amplify important social causes and incite action on todays most pressing issues. ⁠
Click the link in our bio to learn more.
Were proud to have educated 1M+ Georgians on their voter eligibility through our #NoVotesBarred campaign with @NewGeorgiaProject. Now, were working with @PublicWise to continue the campaign and reach even more people in the state who are under the false impression that they cant legally vote due to a past conviction. ⁠
Read our #NoVotesBarred case study to see what we have achieved so far. Link in bio.
This quote from Senator Cory Booker reminds us that #Juneteenth is not just a day for celebration but also a day for reflection and action. Today, we encourage you to remember the past and use its lessons to build a future where freedom and equality are truly accessible to all.
Wow! So many positive reviews for Entertain Impact Founder Paul M. Katzs book, Good Influence: How to Engage Influencers for Purpose and Profit! Were especially grateful for this testimonial from actor and @sixdegreesofkb Founder @KevinBacon. Read the book and let us know if you agree with Kevin! ⁠
Click the link in our bio to get a copy.
On average, there is one doctor to every 5,000 people across Sub-Saharan Africa. This stat is one of the reasons medical NGO @ALIMA_org has spent years fortifying local healthcare capacity in the region, applying resources to provide care to the areas most vulnerable populations. Were grateful to amplify their work and show just how critical these life-saving services are.	⁠
Learn more about ALIMAs efforts using the link in our bio.
An effective social media toolkit will clearly explain your campaign issue and equip influencers with the tools to take quick action. Our Founder, Paul M. Katz, created a free toolkit template that allows just that.⁠
Download the template using the link in our bio, then watch our video for tips on customizing it for your campaign.
Happy #PrideMonth! It’s so important to our team that we build a world where LGBTQ+ people are free to be themselves year-round. Were grateful for organizations like @rightobe, @transequalitynow, and @PFLAG working to make that possible.	⁠
Reshare to help amplify these orgs.
Nonprofit marketers know that campaign measurement isn’t just a lot to track, but even more to report and explain to leadership and the Board. Our free Marketing Metrics Planner makes it easy to monitor how all the KPIs you’re tracking link back to the macro goals you set out to achieve. #MarketingTips⁠
Download the tool and try it for yourself using the link in our bio.
Can you guess the celebrity using her platform for good? We love this artist because she spreads messages of self-love and positivity through her music.

Watch our latest round of #CauseInfluence Trivia to see if you know the answer!
Need to reach out to influencers and celebrities on behalf of your social impact campaign? Our latest blog offers nonprofit marketers advice on making an ask for influencer support, and includes a downloadable #InfluencerOutreach Kit with customizable ask letter templates.

Read now. Link in bio.
We invited 4 graphic designers to share tips for nonprofit marketers who want to create eye-catching content to elevate their messaging. @botelhocandice, @saharcosta, Erica Martinez, and Terence Harp II gave their best advice for making compelling visuals with and without an in-house design resource.	⁠
Swipe to meet the designers, then read the blog to get their advice. Link in bio.

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