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Good Influence

D.R.E.A.M.: 5 Steps to Creating Influencer-led Social Impact Campaigns

Influencer marketing has transformed marketing in the last 15 years with one unfortunate exception: the philanthropic world. For many nonprofits, influencer marketing sounds exciting but feels uncertain. Either they don’t know where to start, feel ill-equipped to manage talent relationships, or lack the confidence to adopt a new strategy—all valid. But having worked on more …

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In His New Book, Cultural Change Agent Paul M. Katz Shows How Any Organization or Non-Profit Can Engage Influencers to Create Programs that Raise Awareness, Inspire Action, and Do Good

PRESS RELEASE: February 27, 2023  The power of celebrities and Influencers to create cultural conversations, change opinions, and ignite action has transformed the marketing world in the past fifteen years. Yet many businesses and philanthropic organizations have been baffled about how to engage and work with Influencers to support their causes. All that is about …

In His New Book, Cultural Change Agent Paul M. Katz Shows How Any Organization or Non-Profit Can Engage Influencers to Create Programs that Raise Awareness, Inspire Action, and Do Good Read More »

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