To reach the goal of funding 30,000 teachers with an estimated impact of reaching 2 million students, a newly-formed GRAMMY Music Education Coalition hoped to set the stage for long-term support by growing awareness about its existence and systems-based approach among a sustainable donor base.
We decided to lean into the fact that the coalition had only recently come together by creating a launch campaign to announce the organization, highlighting individual members for added credibility. As part of the campaign, Entertain Impact leveraged its relationships in the entertainment space to broker partnerships on behalf of the GRAMMY Music Education Coalition, including a cross-promotion with Pixar’s “Coco.” By using its launch as an opportunity to establish relationships with major partners like Disney, Guitar Center, and Berklee College of Music, the coalition positioned itself for continued growth and ongoing success.
Cordoba guitars were donated by Disney and Guitar Center
Marquis partnerships were formed: Berklee College of Music, Disney, and Guitar Center
All-Star Artist Ambassadors engaged to support