The Challenge

After 30 years, Rotary International was experiencing fatigue among its member and donor base.

Our Solution

To reenergize the End Polio Now campaign, we assembled a diverse cabinet of supporters, bringing in influential leaders and celebrities from around the world. Using their voices and platforms, we were able to scale our campaign globally, raising awareness, enthusiasm, and donations on behalf of Rotary.


End Polio Now


in direct donations raised for the Rotary Foundation.


in donated broadcast, print, OOH, and digital media


video views of our PSA
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