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Challenge

To celebrate 40 years of global vaccines, bring together influencers outside of the health space to put pressure on governments to fund vaccines through GAVI (the Global Vaccine Alliance) for the worlds poorest 73 countries.

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Opportunity

The Art of Saving a Life project, a new initiative that brings together more than 30 world-renowned musicians, writers, filmmakers, painters, sculptors and photographers to demonstrate how vaccines continue to positively change the course of history. Artists include Angélique Kidjo, Chimamanda Ngozi Adichie, GMB Akash, Sophie Blackall, Thomas Ganter, Lang Lang, Vik Muniz, Alexia Sinclair and Others. The artwork can be seen at www.artofsavingalife.com

Solution

Entertain Impact oversaw the creative management of many of the artists, identified and cultivated the communications company, advised Gates on much of the strategy and execution of the campaign. Additionally, we provided business and legal input on the area of arts and entertainment for Gates.

We produced or executive produced various artists including Lang Lang’s video and the tracks from Angélique Kidjo, and Yuna.

Impact

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In additional funding was committed to GAVI at a conference featuring ART OF SAVING A LIFE works.

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Children reached through new funding to recieve life-saving vaccines by 2020

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Artists from around the world created work for ART OF SAVING A LIFE
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