During my career in music and film, I have seen first-hand the power of pop culture and influencer marketing campaigns to have a social impact. My awareness of this began when I attended Live Aid and witnessed the profound impact of bringing artists together to end the Ethiopian famine. I now call what I experienced …
The “influencer effect” is a significant component of my upcoming book, “Good Influence: How to Engage Influencers for Purpose and Profit,” set for release in 2023. It is the power that public figures have to influence specific audiences. At Entertain Impact, we help non-profits tap into this phenomenon to amplify and meet the goals of …
When most non-profits ask about incorporating artists into their awareness and fundraising campaigns, they think about celebrities or influencer personalities. In their minds, what these public figures offer non-profits is their platform and reach. While we wholeheartedly agree with that value proposition, we want to ensure that non-profits don’t overlook the value that artists produce …
Art for Cause: How Non-profits Can Partner with Artists for Change Read More »
One of the biggest challenges you may face when implementing your non-profit’s cause influence strategy is knowing how to effectively ask public figures to support your social good campaign and then leverage that support for future collaborations. Relying on the fact that celebrities are generally philanthropic and willing to engage in cause influence, some non-profit …
3 Steps to Build Stronger Relationships with Celebrities Read More »
Throughout my career in the cause influence space, I’ve often sought out projects that address how the arts can play a role in healing and social change. From war and injustice to sickness and death, societies have been through and are still going through a lot. How do we reconcile our experiences and heal our …
How Bangsokol: A Requiem For Cambodia Inspired Our Work in the Cause Influence Space Read More »
Marketers in the philanthropic space know that spearheading a multi-year campaign is a challenge. From adapting to changing situations to dealing with audience burnout, there are many factors to consider. Make the campaign about a global pandemic, and you’ve got your work cut out for you. Alexa MacLean, the Campaign Lead for the WHO Foundation’s …
More than fifteen years in the cause influence space and hundreds of collaborations with non-profits and influencers have taught us important lessons about creating effective social impact campaigns. We’re sharing that knowledge here, covering everything from campaign messaging to influencer outreach, from political advocacy campaigns to ambassador programs. We’ve also created a cause marketing toolkit …
Cause Influence Insights: What We’ve Learned Creating Social Impact Campaigns Read More »
This month, we’re continuing our series on cause influence, diving into everything you need to know about influencer marketing, celebrity surrogates, and ambassador programs with the intention of providing non-profit and purpose-driven communications leaders a crash-course version of the insights and advice we offer our clients every day. In this installment, we dive into ambassador …
Ambassador Programs vs. Influencer Marketing: What You Need to Know Read More »
In August, we published a blog addressing the three most common questions about influencer campaigns. Since, we’ve continued to receive inquiries about specific aspects of influencer marketing. So we’re creating a series: Everything You Need to Know about Cause Influence, Influencer Campaigns, and Ambassador Programs (title is a WIP). In this installment, we prioritize reach …
A Guide to Influencers: Mega, Macro, Micro, and Nano Read More »
I was sitting at the TJ Martell Foundation’s gala listening to a cancer survivor who had gone on to devote his life to medicine. It was an inspirational speech, and I was inspired. I’d always sought and sincerely enjoyed opportunities to fuse my work as an executive in the music industry with my passion for …
My Journey with Cause Marketing and Starting Entertain Impact Read More »