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Cause Influence

How Bangsokol: A Requiem For Cambodia Inspired Our Work in the Cause Influence Space

Throughout my career in the cause influence space, I’ve often sought out projects that address how the arts can play a role in healing and social change. From war and injustice to sickness and death, societies have been through and are still going through a lot. How do we reconcile our experiences and heal our …

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Go Give One: Alexa MacLean shares lessons from leading a global health campaign for vaccine equity

Marketers in the philanthropic space know that spearheading a multi-year campaign is a challenge. From adapting to changing situations to dealing with audience burnout, there are many factors to consider. Make the campaign about a global pandemic, and you’ve got your work cut out for you. Alexa MacLean, the Campaign Lead for the WHO Foundation’s …

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Cause Influence Insights: What We’ve Learned Creating Social Impact Campaigns

More than fifteen years in the cause influence space and hundreds of collaborations with non-profits and influencers have taught us important lessons about creating effective social impact campaigns. We’re sharing that knowledge here, covering everything from campaign messaging to influencer outreach, from political advocacy campaigns to ambassador programs. We’ve also created a cause marketing toolkit …

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Ambassador Programs vs. Influencer Marketing: What You Need to Know

This month, we’re continuing our series on cause influence, diving into everything you need to know about influencer marketing, celebrity surrogates, and ambassador programs with the intention of providing non-profit and purpose-driven communications leaders a crash-course version of the insights and advice we offer our clients every day. In this installment, we dive into ambassador …

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A Guide to Influencers: Mega, Macro, Micro, and Nano

In August, we published a blog addressing the three most common questions about influencer campaigns. Since, we’ve continued to receive inquiries about specific aspects of influencer marketing. So we’re creating a series: Everything You Need to Know about Cause Influence, Influencer Campaigns, and Ambassador Programs (title is a WIP). In this installment, we prioritize reach …

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Answers to the 3 Most Common Questions About Influencer Marketing Campaigns

Influencer marketing campaigns can be a lot for any leader to get off the ground, from securing board approval and internal buy-in to figuring out how to plan and measure it all. It’s natural to have questions. As the agency that has pioneered the field of cause influence over the past 15+ years, we’ve got …

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CAUSE INFLUENCE - using influence for social good

Why Cause Influence Needs To Be in Your 2022 Strategy

For many marketing teams, developing their 2021 plans can easily turn into a copy, paste, and update minimally task. Entertain Impact Founder and CEO Paul Katz outlines cause influence, a strategy that requires people to rethink the status quo. To keep up with the changing world and marketing landscape, explore how cause influence can help advance social impact work.

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