Health

Go Give One: Alexa MacLean shares lessons from leading a global health campaign for vaccine equity

Marketers in the philanthropic space know that spearheading a multi-year campaign is a challenge. From adapting to changing situations to dealing with audience burnout, there are many factors to consider. Make the campaign about a global pandemic, and you’ve got your work cut out for you. Alexa MacLean, the Campaign Lead for the WHO Foundation’s …

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German federal chancellor Angela Merkel addressing what Germany pledged at GAVI's Conference.

$7.5 Billion Pledged to Vaccinate Children Worldwide

On Tuesday, the GAVI Alliance announced that governments and private donors have pledged $7.5 billion to its campaign to vaccinate 300 million children in poor countries against deadly diseases over the next five years. Bill Gates has reportedly pledged the largest for these vaccines with $1.55 billion, followed by $1.5 billion from the British government. …

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