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Cause Influence

Go Give One: Alexa MacLean shares lessons from leading a global health campaign for vaccine equity

Marketers in the philanthropic space know that spearheading a multi-year campaign is a challenge. From adapting to changing situations to dealing with audience burnout, there are many factors to consider. Make the campaign about a global pandemic, and you’ve got your work cut out for you. Alexa MacLean, the Campaign Lead for the WHO Foundation’s …

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Ambassador Programs vs. Influencer Marketing: What You Need to Know

This month, we’re continuing our series on cause influence, diving into everything you need to know about influencer marketing, celebrity surrogates, and ambassador programs with the intention of providing non-profit and purpose-driven communications leaders a crash-course version of the insights and advice we offer our clients every day. In this installment, we dive into ambassador …

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A Guide to Influencers: Mega, Macro, Micro, and Nano

In August, we published a blog addressing the three most common questions about influencer campaigns. Since, we’ve continued to receive inquiries about specific aspects of influencer marketing. So we’re creating a series: Everything You Need to Know about Cause Influence, Influencer Campaigns, and Ambassador Programs (title is a WIP). In this installment, we prioritize reach …

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A Vision for Philanthropy: Q&A With Tarik Ward, ELMA Music Foundation

Entertain Impact recently caught up with the incomparable Tarik Ward, Director of ELMA Music Foundation, US, which grants investments into non-profit organizations that use music and the arts to improve outcomes for children and youth—organizations like The Music and Youth Development Alliance (MYDA), a nationwide coalition of community-based non-profits that provide arts-based youth development programs. …

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DC for 51 Has Brought Us One Step Closer to Making DC Statehood a Reality

DC statehood is one step closer to becoming a reality as Entertain Impact’s DC for 51 advocacy campaign continues to gain momentum. On April 22, the House of Representatives passed HR 51, the Washington, DC Admission Act, in a 216 to 208 vote, led by Delegate Eleanor Holmes Norton as well as 216 co-sponsors.  The …

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CAUSE INFLUENCE - using influence for social good

Why Cause Influence Needs To Be in Your 2022 Strategy

For many marketing teams, developing their 2021 plans can easily turn into a copy, paste, and update minimally task. Entertain Impact Founder and CEO Paul Katz outlines cause influence, a strategy that requires people to rethink the status quo. To keep up with the changing world and marketing landscape, explore how cause influence can help advance social impact work.

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