Who is an Influencer?

Cause Influence 101: Who is an Influencer?

Although questions about the best ways to apply an influencer strategy persist, more brand marketers are convinced that influencer marketing is a must-have part of the mix. Similarly, the philanthropic sector is catching up to this realization.  Influencer marketing has become a bona fide marketing channel that commands approximately $500 million in marketing spend and …

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