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Non-Profit Campaigns

3 Steps to Build Stronger Relationships with Celebrities

One of the biggest challenges you may face when implementing your non-profit’s cause influence strategy is knowing how to effectively ask public figures to support your social good campaign and then leverage that support for future collaborations. Relying on the fact that celebrities are generally philanthropic and willing to engage in cause influence, some non-profit …

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A Guide to Influencers: Mega, Macro, Micro, and Nano

In August, we published a blog addressing the three most common questions about influencer campaigns. Since, we’ve continued to receive inquiries about specific aspects of influencer marketing. So we’re creating a series: Everything You Need to Know about Cause Influence, Influencer Campaigns, and Ambassador Programs (title is a WIP). In this installment, we prioritize reach …

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