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The Challenge

The American Diabetes Association sought to draw a broad swathe of support among a diverse audience to increase fundraising for its various programs.

Our Solution

Entertain Impact launched a #DiabetesDanceDare, and recruited a group of actors, musicians, athletes, YouTubers, dancers, and other influential public figures to help drive participation in the campaign. Leaning on the platforms of figures like Camila Cabello, Keke Palmer, the cast of “Chicago Fire,” Mark Cuban, and Sam Acho of the Chicago Bears (among others), we drew attention to the American Diabetes Association’s year-round efforts to research, manage, cure, and prevent diabetes.

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Impact

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people took the challenge in total

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celebrities and influential public figures with a connection to diabetes participated

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Major outlets covered the campaign, including “The Today Show,” Billboard, and Entertainment Weekly
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