Influencer marketing can be a key strategy for purpose-driven organizations seeking to amplify their social impact campaigns and drive change. However, not all influencers are created equal. Some have millions of followers and a wide reach, while others have the potential to grab the attention of niche groups. It’s important to know the difference between …
When it comes to nonprofit campaigns, influencers can be powerful allies. However, writing an influencer outreach letter asking for support can be a daunting task. In my 30+ year career in entertainment and philanthropy, I’ve learned how to write influencer ask letters that set apart my client’s social impact campaigns and inspire public figures to …
Tips for Writing an Influencer Outreach Letter for Your Campaign + Free Templates Read More »
Influencer marketing has transformed marketing in the last 15 years with one unfortunate exception: the philanthropic world. For many nonprofits, influencer marketing sounds exciting but feels uncertain. Either they don’t know where to start, feel ill-equipped to manage talent relationships, or lack the confidence to adopt a new strategy—all valid. But having worked on more …
D.R.E.A.M.: 5 Steps to Creating Influencer-led Social Impact Campaigns Read More »
PRESS RELEASE: February 27, 2023 The power of celebrities and Influencers to create cultural conversations, change opinions, and ignite action has transformed the marketing world in the past fifteen years. Yet many businesses and philanthropic organizations have been baffled about how to engage and work with Influencers to support their causes. All that is about …
During my career in music and film, I have seen first-hand the power of pop culture and influencer marketing campaigns to have a social impact. My awareness of this began when I attended Live Aid and witnessed the profound impact of bringing artists together to end the Ethiopian famine. I now call what I experienced …
When most non-profits ask about incorporating artists into their awareness and fundraising campaigns, they think about celebrities or influencer personalities. In their minds, what these public figures offer non-profits is their platform and reach. While we wholeheartedly agree with that value proposition, we want to ensure that non-profits don’t overlook the value that artists produce …
Art for Cause: How Non-profits Can Partner with Artists for Change Read More »
For non-profit marketers, there’s nothing more powerful than having donors spread your message to their communities. When donors are passionate about a cause, they tell their friends and family about it. With today’s emphasis on visual storytelling, providing donors visual content they want to share is key to turning supporters into evangelists.
Imagine it’s the day after Giving Tuesday. After months of planning, your non-profit’s campaign was a success, and you’re basking in the victory. Congrats! Now what? An end-of-year fundraising campaign? A holiday giving campaign? A gala? Before you jump to your next campaign, let’s talk about ways to keep the momentum going from the last …
3 Impactful Ways to Thank Your Donors Following Giving Tuesday Read More »
For non-profit marketers, there’s nothing more powerful than having donors spread your message to their communities. When donors are passionate about a cause, they tell their friends and family about it. With today’s emphasis on visual storytelling, providing donors visual content they want to share is key to turning supporters into evangelists.
Over the past 10 years, Instagram has become the dominant marketing platform used by organizations to connect directly with audiences. Back when it launched in 2010, it was a visual-first platform that democratized photography. At that time, captions (or any copy-based communications, for that matter) weren’t as important. It was more about telling your story …