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Social Media

How to Build a Non-Profit Social Media Calendar (with Workflow Tips and Content Ideas)

Creating a non-profit social media content calendar doesn’t have to be one of those tasks cause marketing professionals keep saying they’ll “get to… eventually.” Unfortunately, that often becomes the case for many social impact marketing teams.  When non-profit marketers juggle multiple urgent tasks, planning the social media content calendar becomes an afterthought. As a result, …

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3 Ways Non-Profit’s can Reshare and Repurpose Content Using Instagram Guides

If your brand is on Instagram, chances are you’re spending a lot of time creating content. Despite your best efforts at making each post engaging, the reality is that most of it will only be seen shortly after it’s first posted. After a few hours, your amazing creations will be forgotten, pushed too many scrolls …

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3 Impactful Ways to Thank Your Donors Following Giving Tuesday

Imagine it’s the day after Giving Tuesday. After months of planning, your non-profit’s campaign was a success, and you’re basking in the victory. Congrats! Now what? An end-of-year fundraising campaign? A holiday giving campaign? A gala? Before you jump to your next campaign, let’s talk about ways to keep the momentum going from the last …

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A Guide to Influencers: Mega, Macro, Micro, and Nano

In August, we published a blog addressing the three most common questions about influencer campaigns. Since, we’ve continued to receive inquiries about specific aspects of influencer marketing. So we’re creating a series: Everything You Need to Know about Cause Influence, Influencer Campaigns, and Ambassador Programs (title is a WIP). In this installment, we prioritize reach …

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5 Ways to Grow Your Instagram Following With Community Management

Many of the non-profit organizations we work with continue to struggle on Instagram. They’re limited in terms of the type of content they have access to create, yet they’re tasked to grow Instagram followers and increase social engagement. Sound familiar?  The images you get aren’t “Instagram Quality,” you’re confined to the assets that field teams …

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Engage donors to share your message to their audiences.

3 Ways To Inspire Your Donors To Spread Your Message

For non-profit marketers, there’s nothing more powerful than having donors spread your message to their communities. When donors are passionate about a cause, they tell their friends and family about it. With today’s emphasis on visual storytelling, providing donors visual content they want to share is key to turning supporters into evangelists.

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