Cause Marketing

How to Build a Non-Profit Social Media Calendar (with Workflow Tips and Content Ideas)

By

Creating a non-profit social media content calendar doesn’t have to be one of those tasks cause marketing professionals keep saying they’ll “get to… eventually.” Unfortunately, that often becomes the case for many social impact marketing teams.  When non-profit marketers juggle multiple urgent tasks, planning the social media content calendar becomes an afterthought. As a result, …

How to Build a Non-Profit Social Media Calendar (with Workflow Tips and Content Ideas) Read More »

Art for Cause: How Non-profits Can Partner with Artists for Change

By

When most non-profits ask about incorporating artists into their awareness and fundraising campaigns, they think about celebrities or influencer personalities. In their minds, what these public figures offer non-profits is their platform and reach. While we wholeheartedly agree with that value proposition, we want to ensure that non-profits don’t overlook the value that artists produce …

Art for Cause: How Non-profits Can Partner with Artists for Change Read More »

3 Steps to Build Stronger Relationships with Celebrities

By

One of the biggest challenges you may face when implementing your non-profit’s cause influence strategy is knowing how to effectively ask public figures to support your social good campaign and then leverage that support for future collaborations. Relying on the fact that celebrities are generally philanthropic and willing to engage in cause influence, some non-profit …

3 Steps to Build Stronger Relationships with Celebrities Read More »

Ambassador Programs vs. Influencer Marketing: What You Need to Know

By

This month, we’re continuing our series on cause influence, diving into everything you need to know about influencer marketing, celebrity surrogates, and ambassador programs with the intention of providing non-profit and purpose-driven communications leaders a crash-course version of the insights and advice we offer our clients every day. In this installment, we dive into ambassador …

Ambassador Programs vs. Influencer Marketing: What You Need to Know Read More »

Scroll to Top