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Digital

3 Steps to Build Stronger Relationships with Celebrities

One of the biggest challenges you may face when implementing your non-profit’s cause influence strategy is knowing how to effectively ask public figures to support your social good campaign and then leverage that support for future collaborations. Relying on the fact that celebrities are generally philanthropic and willing to engage in cause influence, some non-profit …

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5 Easy Steps to Measuring Non-Profit Marketing Campaigns

With the future so uncertain, data can be a crystal ball for marketers in today’s world. Effectively creating measurable objectives and accurately tracking your progress towards those objectives is your best guarantee of success. But if you’re wondering how to measure non-profit campaigns and cause-oriented marketing initiatives outside of donations, you’re not alone. Here are …

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3 Ways Non-Profit’s can Reshare and Repurpose Content Using Instagram Guides

If your brand is on Instagram, chances are you’re spending a lot of time creating content. Despite your best efforts at making each post engaging, the reality is that most of it will only be seen shortly after it’s first posted. After a few hours, your amazing creations will be forgotten, pushed too many scrolls …

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A Guide to Influencers: Mega, Macro, Micro, and Nano

In August, we published a blog addressing the three most common questions about influencer campaigns. Since, we’ve continued to receive inquiries about specific aspects of influencer marketing. So we’re creating a series: Everything You Need to Know about Cause Influence, Influencer Campaigns, and Ambassador Programs (title is a WIP). In this installment, we prioritize reach …

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5 Ways to Grow Your Instagram Following With Community Management

Many of the non-profit organizations we work with continue to struggle on Instagram. They’re limited in terms of the type of content they have access to create, yet they’re tasked to grow Instagram followers and increase social engagement. Sound familiar?  The images you get aren’t “Instagram Quality,” you’re confined to the assets that field teams …

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Engage donors to share your message to their audiences.

3 Ways To Inspire Your Donors To Spread Your Message

For non-profit marketers, there’s nothing more powerful than having donors spread your message to their communities. When donors are passionate about a cause, they tell their friends and family about it. With today’s emphasis on visual storytelling, providing donors visual content they want to share is key to turning supporters into evangelists.

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